Logo usage
Use approved logo files, preserve clear space, and never stretch, recolour, or place the mark on a background that harms legibility.
Resource
Brand Guidelines
Keep every printed touchpoint consistent.
Colour palette
Reference exact CMYK values for print and RGB or HEX values for digital work. Small variations become obvious across a campaign.
Typography
Follow the approved type hierarchy, weights, and spacing. Avoid unapproved substitutions and keep small print legible.
Imagery
Use photography and illustration with a consistent visual tone, lighting style, and subject treatment.
Voice
From business cards to banners, every piece should sound and feel like it belongs to the same brand family.
Still have questions?